Sealy Australia’s Mattress History
Australian mattress history blends international genius with down-under charm. Sealy was brought to Brisbane in 1969 by Madad Pty Ltd, a wholly Australian-owned
company, that brought Sealy Posturepedic beds to Australians. Since then, a great night’s sleep is never farther than a mattress, made by Sealy of
Over the years, mattresses have gone from straw and horsehair to cotton to, now, top of the line, engineered comfort. It was a cotton farmer, in 1881,
who had a brilliant idea to design and manufacture cotton-stuffed mattresses for his family, friends and associates. Daniel Haynes of Sealy in Texas
became so overwhelmed with orders eventually selling his patented invention. Sale of the mattresses was expanded throughout the United States, so successfully
in fact, that the business was franchised . Though Sealy was not immune to the Great Depression, it narrowly survived and went international with its
franchisees before licensing the Sealy brand in Australia in 1969 . As they say, the rest is history!