About us
OUR HISTORY
Over 140 years of setting the standard in quality bedding
Sealy has a long history of making quality beds. The first Sealy mattresses were made in 1881 in a small town called ‘Sealy’ in Texas, USA. In 1950, Sealy introduced its first Sealy Posturepedic brand mattress, the only mattress in the industry that focused on the importance of correct back support and designed in cooperation with orthopaedic surgeons.
Sealy of Australia is a wholly owned company that began trading in Brisbane in 1923 as Madad Pty Ltd. The company originally built furniture and bedding components. In the late 1960s it began manufacturing the Sealy brand under licence from Sealy Inc. in the U.S.A.
Daniel Haynes starts making mattresses for his friends in the town of Sealy, Texas.
The ‘mattress from Sealy’ is born.
1881
The future ‘Sealy of Australia’ begins trading as Madad.
The company originally builds furniture as well as mattresses.
1923
The Sealy Posturepedic® mattress is developed in conjunction with orthopaedic surgeons.
1950
Sealy of Australia launches the first Sealy Posturepedic range and begins to change the way Australia sleeps.
1969
Sealy Posturepedic becomes Australia’s #1 selling mattress.
A title still held today.
1999
The Orthopaedic Advisory Board is established in Australia to validate the Posturepedic criteria against modern medical practices.
2017
Sealy Asia Pacific open the largest mattress R&D facility in the Southern Hemisphere.
2020Present
AUSTRALIAN MADE
Made by
Australian locals
Local manufacturing is essential for both the economy and the lives of everyday people. And the loyalty we show to our workers goes both ways. Our employees are absolutely devoted to their craft, and their dedication shows in the high quality mattresses they produce. From Single mattresses through to King size mattresses, all of our beds are made locally. We don’t stock warehouses full of imports — rather, we make each mattress to order with the utmost care and professionalism.
Environmental SUSTAINaBILITY
Sustainability
meets quality
Our goal is to reach balance between sustainability and product quality, performance and durability.
From sourcing local materials through to recycling mattress components, buying a Sealy bed means you’re taking a sustainable step forward. We partner with Soft Landing, a not-for-profit organisation supporting the recycling of old mattresses. They can recycle up to 75% of your mattress, saving it from landfill.
At Sealy, the vast majority of raw materials are sourced locally. We only source from ethical suppliers who we have worked with for decades, and who have a reputation for supplying only the highest quality materials. To uphold our Sealy Posturepedic promise to customers, we independently test these raw materials for quality and consistency.
Supporting excellence
Partnership with Queensland Ballet
Queensland Ballet is a creative and lively company, known for attracting world-class talent and nurturing emerging local talent, connecting people and dance culture across Australia and internationally. The partnership between Sealy and Queensland Ballet comes naturally. Both organisations embody the same values of excellence, performance and quality. “Visiting Sealy Australia confirmed my belief in the exciting synergies that our organisations share,” says Artistic Director, Li Cunxin.
Ballet dancers are constantly putting strain and stress on their bodies and we know that sleep is the most important tool for recovery. Our partnership ensures that dancers get a quality night’s sleep and wake up replenished and rejuvenated.
SUPPORT QUEENSLAND BALLET
Ronald McDonald
House Charities
At Sealy, we understand that when a child is seriously ill, the whole family is affected. That’s why we’ve proudly partnered with Ronald McDonald House Charities Australia (RMHC), an independent not-for-profit organisation that provides support and accommodation for families with seriously ill children. To date, Sealy have gladly donated more than 2,000 mattresses to the organisation. Our aim is to help families get a good night’s sleep and alleviate some of the added stress of being temporarily displaced from their own homes.
Ronald McDonald House Charities is growing and Sealy pledge to grow with it. With new program developments constantly in the works, we’ll continue to donate our time and mattresses to ensure that families in need across Australia get plenty of rest.
To support RMHC, sign up and volunteer your time
Reviews
Don’t take our word for it
Five million Australians choose to sleep on a Sealy.
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